Selecting and Implementing Customer Relationship Management (CRM) for Municipalities & 311

A no-holds-barred conversation about best, and worst practices, you need to know before selecting and implementing CRM for your city/state/county/311.

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Your Instructor


John Hoggard
John Hoggard

John has trained and certified over 700 professionals representing 200+ companies, utilities & 311/public agencies from every major continent. He has helped to select & procure over $300 million of 'customer experience technologies' including but not limited to procuring/implementing CCM (customer communications management), CRM, billing/CIS, smart city/grid, AI/automation and call center technologies, etc. He loves evangelizing new and innovative customer management strategies/technologies that streamline business processes and optimize revenues. Devoted to providing no-nonsense and vendor-neutral practical advice, John is often published for insights into his technology advice and research. He has been published in over 30 trade publications, and has authored several Best Practices reports for industry leaders. He is passionate about your success, and equally enjoys working with management as well as sitting side by side working with CSRs. John is a former Sr Advisor to a United States Secretary of Commerce.


Frequently Asked Questions


When does the course start and finish?
The course starts now and you have one month to complete it at your pace online - you decide when you start and when you finish.
How long do I have access to the course?
After enrolling, you have unlimited access to this course for 1 month - across any and all devices you own.

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