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Customer Relationship Management (CRM) for Municipalities & 311
First Section
Why CRM is Important to 311s (12:21)
What is CRM, How Can CRM Help Cities/Counties/311, and Achievable CRM Goals (14:59)
Six Critical Steps You MUST Take Before Selecting a CRM Vendor Including the Most Common Mistake Cities Make That Costs Dearly
Six Critical Steps You MUST Take Before Selecting a CRM Vendor Including the Most Common Mistake Cities Make That Costs Dearly (18:37)
What to Expect from CRM Implementation (16:28)
Final Thoughts & Tips for 311 Preparing for CRM (6:51)
Final Thoughts & Tips for 311 Preparing for CRM
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